eMaximation's Benchmark Report Reveals "Top 5" Ad Portals In Franchise Development

Franchising.com Ranks in Two Top 5 Categories

SAN JOSE, Calif., March 17, 2010 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that its website Franchising.com continues to be ranked in the "Top 5" in eMaximation's latest Franchise Benchmark Report for Franchise Portals. Franchising.com has also been ranked in the "Top 5" for completed franchise applications, an indicator of the quality of leads that are generated.

Franchising.com has consistently ranked in the "Top 5" in both the "Top Franchise Portals " and "Top 5 Based on Confidential Questionnaires" categories for more than two years.

"These high rankings mean that Franchising.com not only delivers more leads, but delivers more qualified leads," said Gary Gardner, CEO of FUMG. "Our lead boosting features and 50,000 pages of online content have helped Franchising.com consistently maintain its Top 5 rank in both categories."

The Franchise Benchmark Industry Reporting Series aggregates data from the more than 100,000 leads processed every month by the eMaximation sales and marketing technology solution that supports the franchise development efforts of more than 250 franchise and business opportunity brands.

"We feel that this recognition is further proof that our efforts to provide a unique combination of information and lead generation helps franchisors, franchisees and industry suppliers meet their growth objectives," Gardner said.

The Franchise Benchmark Report is available now at no charge at http://www.franchisebenchmark.com.

Franchisors interested in advertising on Franchising.com should contact sales@franchiseupdatemedia.com, or call Sharon at 800.289.4232, ext. 202.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.