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Checkers and Rally’s Open New Restaurant in Merced

By: Checkers & Rally's Restaurants, Inc. |  10 Shares     1,552 Reads

America’s #1 Double Drive-Thru Brand Brings Bold Flavors and Affordable Convenience to California

May 06, 2025 // Franchising.com // MERCED, Calif. – Start your engines, California, Checkers and Rally’s is on the fast lane to Merced. 

Checkers and Rally’s, the double drive-thru burger and fries’ brand is set to elevate the culinary scene of California, with the grand opening of its latest restaurant at 3105 N Hwy 59. The new restaurant will be the first location for the owner and his team, who live locally in Merced.

Positioned strategically in the heart of Merced, the new Rally’s location will cater to the diverse community with its bold menu, including seasoned fries, handcrafted burgers and an array of mouthwatering options.

“We're excited to introduce bring a Rally’s to Merced, and we believe our unique blend of bold flavors and high-quality ingredients will resonate with the community,” said Robert Bhagwandat, Senior Director of Franchise Development at Checkers Drive-in Restaurants. “Our strategically located restaurant, right off the highway, offers a perfect pit stop for those craving bold flavors on the go. With our efficient double drive-thru, we're making it easier than ever for the local community to savor the distinctive taste of Checkers without missing a beat in their busy schedules.”

The latest Merced restaurant highlights the continued growth of the brand, with an updated prototype look and a simplified operating model to better service the community. This opening marks the third Checkers in California, expanding the national footprint of the double-drive thru brand.

Merged in 1999 to form one concept, Checkers and Rally’s primarily operates through a proven franchise model, in which owners benefit from brand recognition, operational support and marketing resources. Potential franchise prospects can develop on less than half of an acre, which is half the size of competing drive-thru concepts. Checkers and Rally’s current strategy is targeting select markets throughout the United States, particularly in Wisconsin, Ohio, New York New Jersey, Pennsylvania, California, Las Vegas, Arizona, Virginia, North Carolina, South Carolina and Tennessee.

About Checkers and Rally’s

Based in Tampa, Fla., Checkers Drive-In Restaurants, Inc., an iconic and innovative drive-thru restaurant chain known for its bold, craveable food, famous fries, exceptional value, and people-first attitude, operates and franchises both Checkers® and Rally's® restaurants. With 800 restaurants and room to grow, Checkers & Rally's is a proven brand with flexible building formats that is aggressively expanding across the country. Checkers & Rally's is dedicated to being a place where franchisees and employees who work hard can create opportunities for themselves, their families, and their communities. In recent years, the brand has earned several of the industry's most prestigious awards including Franchise Times Top 500, Entrepreneur Top 500, Franchise Business Review’s “Satisfaction Award,” “Top Food Franchise” in 2023 and “Most Profitable Franchise” in 2022.

For more information about Checkers and Rally’s, visit checkers.com. To learn more about Checkers and Rally’s franchise opportunities, visit owncheckersfranchise.com.

SOURCE Checkers and Rally’s

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Media Contact:

Ryan Gorton
(707) 541-0355  
rgorton@allpointspr.com  

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