Dill Dinkers® Announces Growth in Winston-Salem with 10-Club Development Agreement

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August 05, 2025 // Franchising.com // WINSTON-SALEM, N.C. — Dill Dinkers has quickly risen to prominence for its fun, friendly and welcoming environment where players of all ages and skill levels can play, socialize and improve their skills. Today, Dill Dinkers has announced its regional development deal with business partners who have committed to the growth of at least 10 locations throughout the Piedmont region in North Carolina.

Lori and Scott Dixon are spearheading Dill Dinkers’ expansion in central North Carolina, including Winston-Salem, Greensboro, High Point, Pilot Mountain or King, Salisbury, Statesville and Troutman. Lori brings extensive experience managing a national sales office, while Scott’s 23 years in business leadership, including roles with Krispy Kreme Doughnuts, have equipped the pair with the tools to successfully lead Dill Dinkers across the Piedmont region of North Carolina. With a strong background in franchise operations and leadership, the Dixons are eager to bring accessible indoor pickleball clubs to the region and share the joy of the sport with even more communities.

“We’ve both seen firsthand how pickleball has built communities for so many,” said Scott Dixon. “Dill Dinkers offers a phenomenal structure and franchise model, which made it an easy decision to grow the sport alongside their team. We’re excited to provide a reliable space for anyone to play at any moment – rain or shine. The pickleball community is extremely inclusive, and we’re proud to introduce even more residents to the joy of the sport.”

Scott and Lori’s expertise position them to provide a premier indoor pickleball experience with Dill Dinkers while positively impacting their local communities. They look forward to sharing their love for the sport with all who visit their clubs.

“From their passion for pickleball, to their commitment to giving back to the community, we knew Lori and Scott were the ideal partners,” said Dr. Ben Litalien, Chief Development Officer at Dill Dinkers. “We’re thrilled to work beside them to bring the Dill Dinkers experience to the Winston-Salem area. The Piedmont region will soon have top-tier courts, a high-quality playing environment and a vibrant new community hub for all players.”

"We started Dill Dinkers because of our unwavering passion for the sport and the community it has provided us,” said Co-Founder and CEO Will Richards. “As a former Dominos multi-unit franchisee, it was crucial for us to build a strong network of support ahead of our franchising launch, and now with our 27th regional developers on board, we are thrilled to welcome experienced operators like Lori and Scott who are just as passionate about spreading the joy of pickleball. We look forward to seeing how they extend our name in Winston-Salem and how other entrepreneurs can benefit from a premier indoor pickleball offering and a strong network of support.”

SOURCE Dill Dinkers Pickleball

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