Gong cha Opens First Store at Atlantis Paradise Island

BOSTON--(BUSINESS WIRE)--Gong cha announces the opening of its first location at Atlantis Paradise Island in The Bahamas. The opening—timed with Atlantis’ annual Battle 4 Atlantis college basketball tournament—marks a milestone for Gong cha.

“Opening at Atlantis Paradise Island marks a major step forward in our non-traditional growth strategy, and demonstrates how Gong cha fits in seamlessly at experience-driven destinations looking to appeal to a global customer base,” said Michael Nedelkovich Jr., Vice President of U.S. Non-Traditional Franchise Development. “The Atlantis team particularly appreciated the brand’s flexible footprint and ease of operations, which make it ideal for a range of high-traffic, high-volume environments.”

Located near the resort’s Royal Baths pool, Gong cha anticipates serving millions of Atlantis guests annually, offering its menu of premium teas brewed to exacting standards, and personalized with a wide range of flavors and toppings. With peak-season foot traffic reaching approximately 7,000 daily visitors, the store will enhance visibility for Gong cha among millions of international visitors, many from markets where bubble tea is already a daily favorite.

The partnership comes as part of Atlantis’ broader $250 million transformation, which introduces an array of new experiences tailored for adventure-seekers, food lovers, and entertainment enthusiasts. With limited specialty beverage competition on property, Gong cha fills a clear white space in the resort’s offerings—perfectly aligned with guests’ on-the-go habits and preference for cold, refreshing drinks suited to the tropical climate.

“We’re thrilled to welcome Gong cha to Atlantis as we continue redefining our culinary and beverage offerings,” said Audrey Oswell, President and Managing Director, Atlantis Paradise Island Bahamas. “The brand’s commitment to quality and creativity complements our vision to deliver unique experiences that go beyond a traditional vacation—and it’s already becoming a favorite stop for our many international guests and team members.”

SOURCE Gong cha

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