Beverly Hills Rejuvenation Center Opens Center of Excellence in West Hollywood

November 21, 2025 // Franchising.com // Beverly Hills, Calif. – Beverly Hills Rejuvenation Center (BHRC) announced today the opening of its flagship Center of Excellence in West Hollywood, marking a milestone in the brand’s evolution and its first debut under new ownership group, Motivant.

Long renowned for pioneering the medical aesthetics category, BHRC’s new Center of Excellence represents the next generation of luxury wellness and regenerative medicine – a model designed to merge beauty, longevity, and science through advanced diagnostics, clinical expertise, and industry-leading technology. This flagship location serves as both a destination clinic and a training hub for new and existing franchisees.

The opening of the West Hollywood location signifies a strategic relaunch of BHRC under Motivant, which acquired the brand with a vision to lead the industry in regenerative aesthetics and longevity. To further share this message, BHRC is hosting an exclusive first-look featuring Dr. Fab Mancini at the Center next month, providing the space for industry leaders to gain perspective from longevity experts and observe a select set of BHRC’s innovative protocols.

“BHRC West Hollywood is symbolic of the movement we’re leading — one where beauty and longevity converge,” said Sarah Gabriel, CEO of Beverly Hills Rejuvenation Center. “As the first major opening under Motivant, this center showcases the innovation, technology, and clinical expertise that will define BHRC’s next chapter and set a new benchmark for excellence nationwide.”

Along with the debut of the Center of Excellence, BHRC is introducing numerous exclusive or limited offerings, positioning themselves as a thought leader and training destination in the emerging field of regenerative aesthetics. These include:

• Solaria by InMode — A next-generation fractional COâ‚‚ laser offering ablative skin resurfacing with minimal downtime. BHRC West Hollywood has been named an official InMode Clinic of Excellence, one of only a select few nationwide with early access to the technology.
• EmSculpt Neo by BTL — FDA-approved for Functional Wellness, building muscle and reducing fat while enhancing strength and performance.
• EmFace + Exion by BTL — Dual modalities that work synergistically to lift, tighten, and restore facial structure from within, stimulating collagen, elastin, and hyaluronic acid for noninvasive rejuvenation.
• Cell Factor Protocols — BHRC’s proprietary regenerative system designed to accelerate healing and improve outcomes following aesthetic treatments.
• Diagnostic Imaging — Whole body imaging with comprehensive reports to help facilitate personalized treatment plans and measurable outcomes.

The Beverly Hills Rejuvenation Center West Hollywood grand opening celebration will take place in late January of 2026 and will include an interactive expert panel, offering opportunities for guests to ask questions and engage, along with a curated offering of services, facility tours highlighting equipment and technology, and exclusive VIP booking opportunities for attendees.

The West Hollywood Center of Excellence marks the first opening under Motivant’s reignition of the BHRC brand, serving as both a flagship destination and a blueprint for future franchise development. Beverly Hills Rejuvenation Center is now seeking qualified franchise partners to bring the brand’s science-backed, luxury wellness experience to new markets across the U.S.

SOURCE Beverly Hills Rejuvenation Center

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