CMO Roundtable - Franchising.com

CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
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Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
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Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
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Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
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Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
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  • 2,334 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
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  • 4,550 Reads 91 Shares
AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
  • Franchise Update Media
  • 3,491 Reads 4 Shares
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
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At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
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  • 2,998 Reads 17 Shares
Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
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  • 3,256 Reads 28 Shares
Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
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  • 2,402 Reads 2 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
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  • 3,568 Reads 91 Shares
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
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Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
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  • 4,140 Reads 25 Shares
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
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  • 3,515 Reads 5 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
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  • 3,139 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
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  • 3,679 Reads 10 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
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  • 3,482 Reads 20 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
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Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 3,721 Reads 1 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
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  • 4,753 Reads 71 Shares
Dogtopia
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Dogtopia
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Dogtopia
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When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
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  • 3,923 Reads 12 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
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  • 3,177 Reads 2 Shares
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
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  • 3,283 Reads 105 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
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  • 4,946 Reads 121 Shares
We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
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  • 7,940 Reads 22 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
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  • 4,873 Reads 50 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
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  • 6,848 Reads 30 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
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  • 5,375 Reads 5 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 7,109 Reads 7 Shares
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