Franchise Marketing - Franchising.com

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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JBecca powers franchise growth with award-winning marketing strategies, unmatched data intelligence, and personalized support systems.
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The Human Bean
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The Human Bean
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The Human Bean
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Employees who complain are an opportunity for growth, reflection, and improvement
  • John DiJulius
  • 1,069 Reads 3 Shares
Brands have the opportunity to stand out from the competition by offering a personalized experience and building relationships with the customer
  • Tim Sharp
  • 932 Reads 3 Shares
How you and your employees treat your customers is critical
  • John Tschohl
  • 1,055 Reads 3 Shares
AFMR examines how franchises are increasingly using AI to assist with customer feedback and satisfaction
  • Franchise Update Media
  • 1,466 Reads 2 Shares
A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awareness 
  • Marci Kleinsasser, CFE 
  • 1,207 Reads 27 Shares
Delivering exceptional CX is indispensable for sustainable growth in franchising
  • Kerry Pipes
  • 1,593 Reads 5 Shares
AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
  • Franchise Update Media
  • 1,375 Reads 5 Shares
The company prioritizes character and chemistry over competency when hiring
  • John DiJulius
  • 2,516 Reads 8 Shares
Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 1,720 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,924 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,594 Reads 4 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,566 Reads 4 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,501 Reads 11 Shares
Annual conference provides top insights and strategies for franchise leaders to deliver outstanding experiences for customers
  • Franchise Update Media
  • 1,748 Reads 2 Shares
AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
  • Franchise Update Media
  • 1,949 Reads 4 Shares
Customer experience leaders consistently outperform competitors and the stock market
  • John DiJulius
  • 3,015 Reads 6 Shares
Advertising and quality products go only so far
  • John Tschohl
  • 1,894 Reads 6 Shares
Joseph Riner shares marketing program support brand offers its franchisees
  • Kevin Behan
  • 1,935 Reads 16 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 1,987 Reads 10 Shares
Developing a strong company culture and employee experience can lead to greater customer satisfaction
  • Del Salinas
  • 2,820 Reads 9 Shares
Little Caesars executive shares process behind making popular Super Bowl commercial with Eugene Levy
  • Kevin Behan
  • 2,103 Reads 4 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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AFMR examines the use and profitability of franchise customer loyalty programs
  • Franchise Update Media
  • 1,675 Reads 4 Shares
Opportunities abound for emerging brands to establish value and messaging to reach new audiences
  • Jamie Krasnov
  • 2,465 Reads 16 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 2,478 Reads 32 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 2,116 Reads 4 Shares
A customer experience action statement clarifies employees' daily roles
  • John DiJulius
  • 2,158 Reads 5 Shares
Charleys Philly Steaks takes a methodical approach to social media and franchise development 
  • Jack Monson and Sophia Giordano-Scott
  • 5,841 Reads 12 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 3,733 Reads 24 Shares
CEO shares tips for marketing and engaging with customers to enhance brand experience
  • Teresa Johnson
  • 2,268 Reads 9 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,626 Reads 31 Shares
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