Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 5,202 Reads 17 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
  • Sara Wykes
  • 4,551 Reads 9 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 6,553 Reads 3 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 4,032 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,621 Reads 13 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,587 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,302 Reads 4 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 4,321 Reads 16 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 4,585 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
  • Franchise Update Media
  • 5,500 Reads 14 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 5,238 Reads 18 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Seeking more time with his newborn daughter, Matt Pendleton left his high-stress job with a restaurant franchisor and today owns 3 Screenmobile locations
  • Franchise Update Media
  • 3,756 Reads 28 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year, part 2
  • Kerry Pipes
  • 5,131 Reads 18 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 5,326 Reads 9 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
  • John Tschohl
  • 13,239 Reads 15 Shares
TruBlue Total House Care is at the forefront of a growing market trend
  • Kerry Pipes
  • 5,196 Reads 2 Shares
Welcome to "Good (and Other) News!" – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,522 Reads 1 Shares
Mike Davis’ 1-800-JunkPro is gaining its share of a $50 billion industry
  • Kerry Pipes
  • 5,030 Reads 82 Shares
Franchisees look to cash in on real estate opportunities in 2021 as the economy rebounds
  • Helen Bond
  • 7,229 Reads 26 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 4,032 Reads
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 6,028 Reads 184 Shares
Sonny’s BBQ
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Sonny’s BBQ
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A roundup of consumer marketing news and developments 4 months into 2021.
  • Eddy Goldberg
  • 2,843 Reads 1 Shares
As ghost kitchens proliferate, restaurants are increasingly turning to non-brick-and-mortar operations
  • Eddy Goldberg
  • 6,708 Reads 39 Shares
Mr. Rooter Plumbing, an essential service, has done well despite the pandemic
  • Doyle James
  • 7,753 Reads 14 Shares
Welcome to "Good (and Other) News!" - our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 3,402 Reads 3 Shares
As Covid crippled businesses in many industries, franchisees are looking more seriously at non-brick-and-mortar service brands
  • Eddy Goldberg
  • 7,116 Reads 18 Shares
A belated look at the worst marketing and adtech buzzwords of 2020
  • Eddy Goldberg
  • 4,074 Reads 8 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 7,543 Reads 19 Shares
Hoots wings adapts technology choices to connect with consumers during the pandemic
  • Franchise Update Media
  • 5,420 Reads 12 Shares
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 5,112 Reads 6 Shares
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