Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Todd Graeve has motored his way through the Scooter's Coffee organization. He's been an area representative for the brand, served as chief financial officer for 8 years, and now is CEO.
  • Kerry Pipes
  • 5,863 Reads 6 Shares
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 5,933 Reads 29 Shares
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 2,854 Reads 4 Shares
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 6,263 Reads 3 Shares
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
  • Kerry Pipes
  • 12,435 Reads 50 Shares
Patrick Galleher is chairman and CEO of sweetFrog Frozen Yogurt. He's also an accomplished private equity executive who leads Boxwood Partners as its managing partner.
  • Kerry Pipes
  • 9,733 Reads 44 Shares
Home-based franchise businesses appeal to entrepreneurs for many good reasons. For some, it provides a relief from the daily commute. For others it represents a break from the corporate rat race. For still others it means a chance to follow their passion and do what they love. But for all, it's a chance to take control of their financial future and build a business of their own.
  • By: Eddy Goldberg
  • 25,671 Reads 7 Shares
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 6,164 Reads 1 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 6,095 Reads 94 Shares
Remodeling Is An Investment That Can Generate More Traffic and Increased Sales Say Multi-Unit Franchisees.
  • Multi-Unit Franchisee
  • 5,325 Reads 12 Shares
Using data and tech to recruit franchisees at Capriotti's
  • David Bloom
  • 7,657 Reads 372 Shares
Vocelli Pizza
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How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 7,247 Reads 578 Shares
Mark Davis acquired a small restoration company called Rocky Mountain Catastrophe in Denver in 1996. He was just 27 and didn't know anything about the restoration industry.
  • Kerry Pipes
  • 6,834 Reads 3 Shares
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 4,102 Reads 1 Shares
Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.
  • Kerry Pipes
  • 19,349 Reads 78 Shares
Chelsea Segura signed her first franchise agreement with The Little Gym two months before she graduated from Louisiana State University with a degree in kinesiology.
  • Debbie Selinsky
  • 17,421 Reads 255 Shares
Qdoba franchisees are banding together to protect the $250 million they have invested in the Mexican food brand by forming the Qdoba Franchisee Association.
  • Multi-Unit Franchisee
  • 5,681 Reads 6 Shares
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 4,228 Reads 3 Shares
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 5,891 Reads 14 Shares
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 4,594 Reads 16 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 7,583 Reads 10 Shares
Jersey Mike's Subs
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Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 4,096 Reads 20 Shares
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 5,781 Reads 41 Shares
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 4,763 Reads 57 Shares
Charles Loflin first met Antonio Swad in 1997. Swad is the entrepreneur's entrepreneur, the founder of Wingstop and Pizza Patrón. The two men hit it off and began communicating about the possibility of Loflin opening some Wingstops in his home state of Texas.
  • Kerry Pipes
  • 15,887 Reads 14 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,575 Reads 2 Shares
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 6,008 Reads 28 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 9,100 Reads 210 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,460 Reads
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 3,934 Reads 6 Shares
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