Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Doug Koegeboehn is a great example of the connection between ad agencies and franchise brands.
  • Kerry Pipes
  • 5,180 Reads 1 Shares
You might say John Hewitt has had a taxing career. In fact, over 45 years he's founded, developed, and managed two of the top three tax companies in the country.
  • Kerry Pipes
  • 4,893 Reads 2 Shares
Patrick Risko spent nearly two decades working in the banking industry, then left to pursue his passion of helping seniors and their families.  He now operates the FirstLight Homecare franchise in the greater New Haven, Conn. area.
  • Multi-Unit Franchisee
  • 6,078 Reads
Batteries Plus Bulbs CEO Russ Reynolds is thinking beyond the battery as he takes the brand in a newly expanded direction and chases $1 billion in annual sales, part 2: management style, personal, and bottom line.
  • Kerry Pipes
  • 5,223 Reads
Batteries Plus Bulbs CEO Russ Reynolds is taking the brand in a newly expanded direction as he chases $1 billion in annual sales.
  • Kerry Pipes
  • 8,960 Reads
Summertime blues got you - and your sales team--down? Here are 7 tips to beat the doldrums and re-energize your team.
  • Eliot Burdett
  • 4,027 Reads 1,023 Shares
After two decades in franchising, Shahid Hashmi has an aggressive growth plan that he predicts will top $150 million in revenue in the next 10 years.
  • Multi-Unit Franchisee
  • 25,136 Reads 33 Shares
Social media marketing news you can use. This week: 3 free photo apps to improve your social media marketing; Millennials get more political on Facebook; website accessibility for the physically impaired; and the changing face of holiday marketing campaigns as traditional holidays lose traction among younger generations.
  • Daniel Lieberman
  • 4,741 Reads 38 Shares
JGJO Development Co. LLC inks new deal to bring at least 10 Arooga's Grille House & Sports Bar locations to Long Island and Queens area of New York.
  • Multi-Unit Franchisee
  • 8,881 Reads 5 Shares
These 5 publications have something for every consumer marketing pro - and beginner. They include: "The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution"; "An Introduction to Mobile Marketing"; "The New CMO Guide: A Handbook for Marketing Leaders"; "Search Engine Optimization;" and "Marketing Automation Strategy: Benchmarks for Small & Medium Business."
  • Eddy Goldberg
  • 3,152 Reads
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor - larger now after acquiring Service Brands International (June 12) and The Grounds Guys of Canada (June 18).
  • Kerry Pipes
  • 4,517 Reads 1 Shares
Marco's Pizza®
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Steve Sager has relied on forward-thinking innovation to build a career that includes opening more than 265 Subway stores during his 30 years in the business.
  • Multi-Unit Franchisee
  • 14,443 Reads 9 Shares
When I purchased Putt-Putt in 2004, I realized the primary challenges associated with a 50-year-old brand would be 1) to experience continued growth, and 2) to reinvigorate the brand to appeal to a younger consumer base by delivering more value to our customers.
  • David Callahan
  • 7,255 Reads 1 Shares
As you go about your day-to-day routine, you may have noticed some new ways to pay; and if you received a new debit or credit card recently, you also may have noticed the new chip embedded in it.
  • Tom Epstein
  • 10,898 Reads
2015 AFDR highlights: Website mystery shopping of nearly 150 brands reveals most franchisors have a long way to go to excellence; social channel usage still lacking.
  • Eddy Goldberg
  • 4,410 Reads 34 Shares
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • Kerry Pipes
  • 5,785 Reads 1 Shares
Simplification and a renewed focus on business and life have taken center stage for Anand Gala since we profiled him in 2010.
  • Kerry Pipes
  • 7,360 Reads
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • Daniel Lieberman
  • 3,657 Reads 36 Shares
4 ways franchise brands can leverage technology to improve the effectiveness of their field support teams.
  • Chris Taylor
  • 7,317 Reads 3 Shares
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • Matt Steinfort
  • 3,680 Reads
When it comes to franchising, Shahid Hashmi has just one regret: he wishes he'd gotten into it earlier.
  • Helen Bond
  • 12,256 Reads
MSA Worldwide
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Dzana Homan's story is one of inspiration and perseverance. She grew up in Yugoslavia where she spent a happy childhood filled with friends and surrounded by a large extended family.
  • Kerry Pipes
  • 4,485 Reads 1 Shares
As president of a leading franchise technology company, I'm afforded a unique vantage point as I get to study the trends, patterns, habits, and behaviors of hundreds of franchisors.
  • Keith Gerson
  • 4,570 Reads 6 Shares
Diana Hovey says she came to know and love Corner Bakery Cafe over a cup of coffee at a unit in her neighborhood.
  • Kerry Pipes
  • 5,201 Reads 1 Shares
David Prokupek is not short on experience at the highest level. What's more, he loves a challenge. He has spent more than two decades as a CEO, investor, and board member helping build, finance, and advise high-growth businesses in the consumer, retailing, financial services, marketing services, and communications industries.
  • Kerry Pipes
  • 5,261 Reads 44 Shares
Cyber attacks are on the increase. Here's what small- to medium-sized franchisees can do to be more secure in the future.
  • Darren Guccione
  • 18,162 Reads 1,023 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
  • Paul Wilbur
  • 3,384 Reads
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 6,851 Reads 1 Shares
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,383 Reads 1 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,138 Reads
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