CMO Roundtable - Franchising.com

CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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GoTo Foods
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We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
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How Title Boxing Club is using its marketing programs to benefit its franchisees
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We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
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Two marketing directors discuss the role their team plays in real estate and site selection
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Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
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How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
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What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
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Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
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Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
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Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
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The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
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Dogtopia
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Dogtopia
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Dogtopia
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Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
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At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
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With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
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How is social media changing and evolving, and how is your brand adapting and getting results?
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From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
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The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
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Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
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Hiring the right team is absolutely the most important element of getting the results you want.
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The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
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How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
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Vox-Pop-Uli
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Vox-Pop-Uli
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Vox-Pop-Uli
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Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
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Discuss the role of diversity inside your marketing department and in your marketing strategies.
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One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
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At The Little Gym International, our franchise development process is more high-touch than high-tech.
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How can marketing help increase the brand's speed of communication, response, and growth?
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Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
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The first step to a successful franchisee grand opening is disciplined advance planning.
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When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
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Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
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