Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
  • Kerry Pipes
  • 5,513 Reads
Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
  • Kerry Pipes
  • 4,283 Reads 1 Shares
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
  • Daniel Lieberman
  • 3,507 Reads
As CMO at Austin-based Schlotzsky's since January 2014, Mark Mears oversees the direction of the brand's marketing division...
  • Kerry Pipes
  • 2,875 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,152 Reads
We asked Martha O'Gorman, Chief Marketing Officer at Liberty Tax Service, how she identifies Liberty's ideal customers - and how she targets them effectively with marketing initiatives. Here's what she had to say.
  • Franchise Update
  • 4,601 Reads
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
  • Johnny Cheng
  • 2,795 Reads
Some would say find what you do best and stick with it. If you've been successful with food franchising, then stay in that lane.
  • Debbie Selinsky
  • 28,293 Reads 8 Shares
In her blog on Didit.com, Margaret Murphy, social media coordinator at the digital marketing firm, takes a look at 10 social media trends she expects to continue growing this summer.
  • Margaret Murphy
  • 3,315 Reads 42 Shares
Brands have a new love affair with Millennial men. Who is the Millennial Man, you might ask? He is a hard worker who is typically happier with his current career and making more money than his female counterparts.
  • Jeff Fromm
  • 3,449 Reads 44 Shares
From a young age, I knew that I wanted to lead an organization. This is possibly due to spending time during my childhood working alongside my father in our family businesses.
  • Franchise Update
  • 14,285 Reads 8 Shares
Dogtopia
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We asked Rob Stravitz, vice president of marketing at Valvoline Instant Oil change, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Rob Stravitz
  • 4,282 Reads 1 Shares
For the third consecutive year, FPN is reviewing the previous year's sales trends in the franchise space. While not encompassing all of franchising,
  • Tom Epstein
  • 4,977 Reads
More and more Millennials are leveraging their social media platforms and the Internet for nearly everything.
  • Multi-Unit Franchisee
  • 11,567 Reads 1,023 Shares
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 3,083 Reads
We asked Van J. Ingram, Vice President for Franchise Development at Taco John's International, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 2,972 Reads
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 3,106 Reads
A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
  • Daniel Lieberman
  • 3,980 Reads
In 1996, Jack Hough was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
  • Debbie Selinsky
  • 10,937 Reads 28 Shares
Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development.
  • Eddy Goldberg
  • 12,529 Reads 3 Shares
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
  • Eddy Goldberg
  • 3,477 Reads 1,021 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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In wrestling with this question, it is clear that so-called loyalty programs are really rewards programs.
  • Jack Mackey
  • 10,830 Reads 1 Shares
Conventional wisdom says it makes sense for multi-unit franchisees with food brands to stick with food as they expand. Ahmed El-Hawary doesn't see it that way.
  • Debbie Selinsky
  • 9,492 Reads 2 Shares
We hear hacking horror stories every day. Businesses around the world call us in a panic, needing to decipher what went wrong with their security.
  • David Ellis
  • 14,020 Reads 7 Shares
Winter is doing its best to hang on in the northern parts of the country, but it's not all that far to June and the fourth annual Franchise Consumer Marketing Conference (FCMC).
  • Franchise Update Media
  • 3,271 Reads
We asked Whitney Samuelson, director of marketing at Maid Brigade, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Whitney Samuelson
  • 4,161 Reads
We asked James R. Walker, Chief Development Officer at The Johnny Rockets Group, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 4,106 Reads
In previous articles we looked at the basics of taking your franchise global, how technology helps you succeed globally, and how U.S. franchises are growing around the world. So if you have decided to "Go Global" with your franchise, the next question is, "Now what?"
  • William Edwards
  • 3,324 Reads 1 Shares
In survey after survey, company meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours.
  • Multi-Unit Franchisee
  • 5,417 Reads
Whether the mergers and acquisitions market is in a hot upswing or in a down cycle, one valuation measure remains the primary focus in nearly all transactions: the multiple of EBITDA (or cash flow).
  • Dean Zuccarello
  • 14,978 Reads 1,014 Shares
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