Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,281 Reads 227 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,643 Reads 1,014 Shares
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,105 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,549 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,456 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,472 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,838 Reads
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,494 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,805 Reads 316 Shares
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,741 Reads 272 Shares
David Grimaud grew up in the car repair business. His father, Joe, operated a Midas shop in Alexandria, La., where David spent many days working as a teenager.
  • Kerry Pipes
  • 7,062 Reads 105 Shares
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"What are your goals?" is the common question I present to clients and prospects.
  • Loyd H. Rawls
  • 3,802 Reads
Sam Ballas waxes eloquently--and passionately--about East Coast Wings & Grill, the company he acquired in 2001.
  • Kerry Pipes
  • 4,565 Reads 9 Shares
Operating a successful franchise business is challenging enough. Add in family members and things can get really interesting.
  • Michele Chandler
  • 8,192 Reads
I am often asked how I define exceptional customer service. Here it is in a nutshell: Speed, price, and technology--all built around service.
  • John Tschohl
  • 4,904 Reads 32 Shares
Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 3,695 Reads
Just as history has a way of repeating itself, Ralph Askar has a way of leaving his mark on organizations. He's doing it again with Instant Imprints.
  • Kerry Pipes
  • 4,792 Reads
To Glenn Mueller, franchising at its core is a partnership. And as the largest single franchisee in the Domino's Pizza system at 135 units, he's a great partner to have.
  • Kerry Pipes
  • 20,008 Reads 6 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 6,795 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 6,403 Reads 1 Shares
You can't improve what you don't measure, the old saying goes... which is one reason so many in franchising eagerly anticipate the release of the Annual Franchise Development Report (AFDR) at Franchise Update Media Group's annual Leadership & Development Conference.
  • Eddy Goldberg
  • 3,655 Reads 117 Shares
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Do you know how many days it takes from signing until your franchisees can begin collecting revenues?
  • Keith Gerson
  • 4,038 Reads 1 Shares
This past August marked a milestone for Randy Shacka and for Two Men and a Truck: Shacka not only became the first non-family president of the Michigan-based franchisor, he also did it at the only company he's ever worked for--and at just 33.
  • Kerry Pipes
  • 5,388 Reads 351 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 5,962 Reads
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
  • Eddy Goldberg
  • 2,973 Reads 154 Shares
Doug Pendergast makes no bones about it when he says one of his goals for Krystal Burger is to focus the brand on being better, not bigger.
  • Kerry Pipes
  • 6,547 Reads 2 Shares
The decision to sell your successful multi-unit business is now firmly on the horizon.
  • Dean Zuccarello
  • 8,519 Reads 2 Shares
Twenty-year-old Michael Silva-Nash's family bought the Greater Little Rock Molly Maid franchise in 2005.
  • Multi-Unit Franchisee
  • 12,962 Reads 1 Shares
A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.
  • Debbie Selinsky
  • 3,289 Reads 31 Shares
At every level, technology is now a game changing tool - and a great weapon of destruction.
  • Scott Klososky
  • 7,234 Reads 1,023 Shares
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