Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Every day there seems to be a new "security breach" making the news. We hear a lot more that don't make the news. Businesses from all over the world call us in a panic, trying to figure out what went wrong with their online security.
  • David Ellis
  • 3,184 Reads
Do you know there is "free" money out there for your business, and that it is easier than ever to claim it?
  • Nate DaPore
  • 6,260 Reads
Frances Allen is no stranger to big brands. Over the past 25 years, she's logged successful stints as a senior marketing executive at Dunkin' Donuts, Sony Ericsson, PepsiCo, and Frito-Lay.
  • Kerry Pipes
  • 5,350 Reads 1 Shares
Ted Kergan's path to success as Louisiana's largest Sonic Drive-In franchisee has been marked by hard knocks.
  • Debbie Selinsky
  • 9,951 Reads 1 Shares
Frances Allen, executive vice president and chief brand officer for Denny's since July 2010, is no stranger to big brands.
  • Kerry Pipes
  • 4,434 Reads 1,021 Shares
The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again.
  • Franchise Update Media
  • 3,577 Reads 73 Shares
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
  • Tom Epstein
  • 5,381 Reads
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 5,558 Reads
When an Instagram photo earns 11 likes, instead of showing a list of the handles of the people who have liked it, Instagram shows the number of likes.
  • Daniel Lieberman
  • 3,958 Reads
Keith Gerson has spent more than 35 years in franchising in many different sales, development, and leadership positions.
  • Keith Gerson
  • 3,128 Reads
As chief brand officer at BrightStar Care, Jayson Pearl leads cross-functional teams responsible for marketing, clinical operations, training, and national account management for 275 locations.
  • Kerry Pipes
  • 4,542 Reads 2 Shares
Dogtopia
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Why is it that we always hear about Millennials being the least brand-loyal generation of consumers ever?
  • Jeff Fromm
  • 4,245 Reads 176 Shares
Despite all its advantages, technology has made it harder to capture consumers' attention and easier for them to bypass advertising messages.
  • Michael Daigle and Gina Malandrino
  • 4,915 Reads 1,023 Shares
To most financial advisors, convincing their clients of the absolute necessity of maintaining a sound financial system and cash controls—and the need to consistently review, evaluate, and plan—is about as easy as selling first aid.
  • Steve LeFever
  • 7,703 Reads 60 Shares
The findings from the 2014 Annual Franchise Development Report (AFDR) were unveiled this October at the 15th annual Franchise Leadership & Development Conference in Atlanta.
  • Eddy Goldberg
  • 7,658 Reads 1,023 Shares
Wan Kim is a quick study. After graduating from Boston University with a degree in international management, he began his MBA studies at the University of California-Irvine at the crest of the investment-heavy dot-com boom of the late '90s/early 2000s.
  • Kerry Pipes
  • 15,096 Reads 2 Shares
Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
  • Kerry Pipes
  • 6,399 Reads 1 Shares
After several years of being the shiny new tool everyone covets and can't wait to use, social media is now becoming just another part of the marketing toolbox, a little banged up perhaps, maybe even a little rusty.
  • Eddy Goldberg
  • 6,470 Reads 459 Shares
Franchise Update mystery shoppers posing as qualified prospects identified a stellar group of franchise companies for best practices in lead generation, follow-up, and recruitment.
  • Debbie Selinsky
  • 7,412 Reads
In the eyes of Catherine Monson, the most important role of a CEO is leading and inspiring.
  • Kerry Pipes
  • 5,661 Reads 1,022 Shares
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
  • Tom Epstein
  • 6,023 Reads
Vocelli Pizza
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If your company thinks "customer service" is limited to greeting a customer and dealing with their complaints, you're missing the big picture - and tremendous profits.
  • John Tschohl
  • 6,256 Reads 102 Shares
One of the hottest areas for marketing and branding executives is integrating their growing online media efforts with their existing media channels.
  • IgnitionOne
  • 2,764 Reads 8 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 7,792 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
  • Joanne S. Black
  • 3,919 Reads 73 Shares
As many in the beauty industry have likely noticed, Massage Envy has experienced explosive franchise growth in the last several years.
  • D'onn Genovese
  • 8,215 Reads 1,014 Shares
The economy is improving, bringing with it a sense of optimism. That optimism, however, can be dangerous.
  • John Tschohl
  • 5,788 Reads
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 5,367 Reads
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 2,992 Reads 20 Shares
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 20,860 Reads 2 Shares
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