Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Amazon.com is a master at courting - and keeping - customers. It builds everything around the customer and has a better grasp of the power of the customer experience than any other company in the world.
  • John Tschohl
  • 4,259 Reads 156 Shares
Automating the hiring process has a number of benefits for multi-unit franchisees, from speeding the hiring process to helping identify higher-quality candidates.
  • Multi-Unit Franchisee
  • 3,118 Reads 8 Shares
Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
  • Franchise Update
  • 4,183 Reads 95 Shares
"A business that fails to satisfy its customers is worth nothing."
  • John Tschohl
  • 5,570 Reads 1 Shares
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
  • Kerry Pipes and Eddy Goldberg
  • 2,657 Reads 87 Shares
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
  • Kerry Pipes and Eddy Goldberg
  • 3,819 Reads 198 Shares
Long Island native Bob Johnston says he did not exactly fall in love with franchising--or the restaurant business--from his vantage point as a dishwasher in his older brothers' Melting Pot restaurant in Tallahassee, Fla.
  • Debbie Selinsky
  • 6,051 Reads 4 Shares
Leaders by their very nature are under pressure to have advanced intellectual and emotional intelligence. In today's economy, they better add one more - VQ, The Vision Quotient.
  • Scott Klososky
  • 5,640 Reads 1 Shares
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises.
  • Steve Olson
  • 2,343 Reads 56 Shares
FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 4,429 Reads 1,014 Shares
When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
  • Eddy Goldberg
  • 10,430 Reads 1,650 Shares
Tropical Smoothie Cafe
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One of the largest uphill battles a franchise owner faces is combating the costs associated with hiring, training, and retaining good people, particularly in businesses with a high turnover rate.
  • Jason Hamilton
  • 38,954 Reads 3 Shares
During the initial stages of an exit strategy engagement with our clients, we spend considerable time gaining a full understanding the client's business.
  • Dean Zuccarello
  • 10,837 Reads 1,010 Shares
Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
  • Steve Olson
  • 4,723 Reads 262 Shares
As a hospital administrator, Allen Hager had personally seen the anguish that families faced when searching for safe, appropriate, quality home care services for their family members returning home.
  • Kerry Pipes
  • 3,918 Reads 117 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
  • Franchise Update
  • 3,190 Reads 109 Shares
Rick Silva developed a passion and understanding for business early in life. The son of Cuban immigrants, he watched his mom and dad start their own small business from scratch in Miami.
  • Kerry Pipes
  • 5,842 Reads 824 Shares
That's a question a lot of people ask themselves every day. It's also one of the questions posted on Focus.com.
  • Franchise Update
  • 14,577 Reads 2,997 Shares
Franchisors recognize the best performers in their system with a Franchisee of the Year award (or equivalent).
  • Eddy Goldberg
  • 5,513 Reads 14 Shares
We have made progress digging our way out of the pit of economic meltdown we tumbled into in 2007, but we certainly have a long way to go before we experience the vibrant economy we enjoyed in much of the 1990s and the early to mid-2000s.
  • Dean Zuccarello
  • 6,761 Reads 1 Shares
At the recent Multi-Unit Foodservice Operators Conference, Service Management Group (SMG) conducted interviews with executives on how their customer satisfaction efforts are working.
  • Jack Mackey
  • 8,783 Reads 1,014 Shares
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Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,215 Reads 27 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,180 Reads 1,023 Shares
I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.
  • Darrell Johnson
  • 4,958 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,337 Reads 311 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,912 Reads 99 Shares
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
  • Franchise Update
  • 4,581 Reads 240 Shares
Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
  • Steve Olson
  • 4,412 Reads 81 Shares
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
  • Kerry Pipes
  • 6,299 Reads
You search and screen and interview for the best employees. Days pass, sometimes weeks, as you narrow down your choices (and continue to operate understaffed).
  • Kerry Pipes
  • 8,144 Reads 1 Shares
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