Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

At Checkers and Rally's, we've been in the business of Big, Bold Flavor for more than 27 years.
  • Franchise Update
  • 3,316 Reads 2 Shares
Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 7,025 Reads 2 Shares
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
  • Jack Mackey
  • 5,670 Reads
Technology is critical today to finding, signing, starting up, and growing your international franchise network.
  • William Edwards
  • 4,093 Reads 75 Shares
Meg Roberts says her professional career path changed lanes unexpectedly and took her into franchising.
  • Kerry Pipes
  • 3,565 Reads 45 Shares
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
  • Multi-Unit Franchisee
  • 8,789 Reads 1 Shares
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 4,756 Reads 96 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,807 Reads 94 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,519 Reads 1,021 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 5,257 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,674 Reads 53 Shares
Vox-Pop-Uli
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Vox-Pop-Uli
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The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,744 Reads 108 Shares
There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.
  • Carol Schleif
  • 5,829 Reads 25 Shares
Glenn Mueller is Domino's Pizza's largest single franchisee with 135 units. It's a partnership made in pizza heaven.
  • Kerry Pipes
  • 18,517 Reads 12 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,663 Reads
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,975 Reads 558 Shares
If I know anything about franchisees, it's that they have lists for everything, from daily kitchen cleaning practices to employee entrance procedures.
  • Joe Durfey
  • 7,267 Reads 1,023 Shares
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 5,254 Reads 1,014 Shares
Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.
  • Kerry Pipes
  • 4,473 Reads 1 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
  • Franchise Update
  • 2,825 Reads 42 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,366 Reads 227 Shares
Tropical Smoothie Cafe
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If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,805 Reads 1,014 Shares
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,351 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,636 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,597 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,594 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,994 Reads
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,607 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,879 Reads 316 Shares
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,955 Reads 272 Shares
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